CEO Exchange

The CEO Council of Rhode Island

Where Rhode Island CEOs Come to Think And Decide

Rhode Island CEO Exchange

June 16, 2026

Leading Across Generations in a Changing Workplace

With David Liddell, CEO of Liddell Consulting Group

Core Thesis

Generational conflict in the workplace is a leadership problem, not a generational one. Culture starts at the top—how the CEO leads shapes how the whole org attracts, retains, and manages talent across age groups.

Hire for culture fit first

Skills can be trained. Cultural alignment is harder to retrain after the fact. Culture reinforces expectations about how we act, lead, and interact at all levels of the organization.

Treat people as individuals, not stereotypes

Don't manage "a Gen Z employee" or "a Boomer employee." Manage the person—their specific motivators, work style, and communication preferences. To do this, you need to spend time getting to know the individual.

Case example

Supervisors were clashing with younger workers over task-completion vs. purpose-driven work styles, and over technology use. The fix: one-on-one coaching, not group sessions. He coached supervisors to see conflict as potentially healthy, not something to suppress and identify what actually drives each team member individually. The takeaway: build the relationship before trying to bridge the generational gap

Virtual and hybrid team management

   • Require everyone to keep their camera on during video meetings.

   • Make whoever's talking feel like the most important person in the room, especially if they are on a screen, not physically in the room.

   • Include 3-minutes at the end of meetings to reflect on whether the cultural and engagement goals were actually met. Start by asking each participant rate the meeting. And don’t fall into the trap of saying “we don’t have time to do that.” This 3-minute investment in continuous improvement is too impactful to skip.

Culture isn't one-size-fits-all

CEO-owned, family businesses, non-profits, public, and VC-backed companies need different cultural models depending on mission and incentive structure. Define and measure culture via employee surveys and ongoing leadership conversation (not a values poster). As leaders, defining culture and continuously improving culture is too important to ignore.

CEO relationships set the tone

Culture is not team-building events. It is the sum of how the CEO (and leadership team) relates to every employee. A healthy leadership team disagrees and challenges each other. CEOs must avoid surrounding themselves with "yes people."

Action Items for CEOs and their Leadership Teams

 1. Identify the top “high performers” in your organization. Document the specific traits/behaviors that make them top performers.

 2. Bring this to your next leadership team meeting and distill all of these documented traits/behaviors down to the 3 to 6 key traits/behaviors.

 3. Bake these into all that you do (hiring, training, promoting, compensating, firing, etc.)

 4. Compare those traits against your org's published values.

 5. Revise published values if they don't match observed behavior. Too often there is a mismatch between the stated values in a published mission and the values that come from this organic, honest exercise that reflects the real values of the leaders and top performers.

 6. Build leadership habits around individual coaching, one-on-one engagement, and flexible-but-accountable management.


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